CONSUMER INSIGHT

Identifying consumer needs & wants

Competitor benchmark

Creating user profiles & scenarios

Analysing trends & opportunities

PRODUCT STRATEGY

Definition of project scope

Identify added value 

Definition of product / market proposition

Definition of design strategy

DESIGN & DEVELOPMENT

Defining product requirements

Generation of product concepts

Defining functionality, usability & design specifications

Product engineering & cost price optimisation

PRODUCTION CONSULT

Prototyping 

Supplier sourcing

Quality control & sample approvals

Production evaluation