DESIGN PROCES

CASE FOR SEALSKIN 

CONSUMER INSIGHT

We conducted comprehensive research into consumer and customer needs and preferences. By developing detailed user profiles, we gained clear insights into the requirements and expectations of our target groups.

DELIVERABLES; Moodboards with target group description & argumentation of the latest trends and technology.

STRATEGY

Our proposition was to create value by introducing one coherend – total concept. The consumer is inspired during decision making together with a more sophistocated representation of the Sealskin brand.

 DELIVERABLES; Presentation by a strategy book with conceptual product & market proposition.

DESIGN DEVELOPMENT

Identifying a list of requirements to ensure all relevant topics are covered is key to succes. Concepts are being optimised with respect to functional & esthetical needs, target cost price & technical opportunities.

DELIVERABLES; Photo realistic representation of design, Preliminary CAD files & prototyping. Costprice calculation for commercial and technical feasibility.

PRODUCTION CONSULT

All products are engineered by using high end – 3D CAD software. First production samples are evaluated according defined quality standards. Preparation for production together with client and selected supplier.

DELIVERABLES; 2D & 3D CAD files of engineered products. First production – quality report.