Client: Inventum group
Service: Concept, Design & Engineering consult
The CERA collection is developed as an entry level domestic appliance range with a contemporary look. The finish of PP, specific details and the elegant smooth shapes are refering to the specific character of ceramics. We think a nice and elegant way of a new price competitive collection which is suitable for a wide range of people.
BEAUTY OF PLASTIC
For this range we tried to change the negative perception of plastic by adding additives together with a color strategy that nearly achieves the quality of ceramic. The combination of the functionality of plastic and the look & feel of ceramic resulted in a product range which shows the beauty of plastic.