ONTWERPBUREAU 311

is the design agency for creating new market-oriented products for the international consumer market. We operate at the intersection of Design, Technology & Marketing to ensure our product designs are both commercially interesting and technologically feasible.

Ontwerpbureau 311 is run by Michiel Uylings and his team, since 1997. The studio is located in the centre of the Netherlands in Utrecht. Our designservice covers a combination of specific activities such as product design, product strategy, creative marketing and development & manufacturing feasibility analysis.

Our team consists of dedicated partners where designers, engineers and marketing specialists cooperate to make sure we develop product strategies that create value.

Our product strategies are based upon extensive research of the circumstances in the market and an evaluation of consumer needs & wants. This insight helps us to focus on new product opportunities and to ensure a profound product-market combination. During the complete design process we combine a hands-on mentality with our open minded design approach and continuously evaluate the outcome on commercial and technical feasibilty.

For more information or specific questions about our services please contact us

CONSUMER INSIGHT

• Evaluating consumer needs & wants.
• Creating user profiles & scenarios.
• Analysing trends & product opportunities.
• Competitor evaluation.

PRODUCT STRATEGY

• Defining product-market proposition.
• Identifying the intended product value.
• Search for additional features, benefits.
• Creating design strategy

DESIGN & DEVELOPMENT

• Defining product specifications.
• Generating product concepts.
• Defining functionality, usability & design.
• Product & cost price optimisation.

PRODUCTION CONSULT

• Prototyping /3D printing
• Supplier sourcing
• Quality control & sample approvals
• Production evaluation